Mobee, a Boston, MA-based provider of real-time crowdsourced data and insights for brands, retail & asset management firms, closed on a $5M Series A financing.
The round was led by Flint Capital with participation from existing investors Stage 1 Ventures, Atlas Venture, and InterWest Partners. In conjunction with the funding, Flint Capital’s Partner, Sergey Gribov, will be joining Mobee’s Board of Directors.
The company intends to use the funds to expand market reach and client engagement.
Founded in 2011 and led by Hal Charnley, President/CEO, Mobee provides real-time technology that offers direct visibility to the retail store, providing alerts and data and analysis tools for an immediate view into brand and retail execution, performance and competition.
With a national reach, the company can collect thousands of geo-located data points and photographs in hours allowing brands and retailers to get real-time insights into the leading drivers of their retail sales across critical performance insights including; new product launch, competitive intelligence, seasonal program check, in-store promotions & displays, product availability & shelf positioning, product demonstrations, sales associate training & customer messaging.