Fem Inc., a Los Angeles, CA-based personalized video and media technology company, raised $3M in funding.
Backers included Javelin Venture Partners, MESA+ LLC, Techstars, a subsidiary of The Walt Disney Company in conjunction with the company’s participation in the Disney Accelerator program and other angel investors.
Led by Rachel Payne, Co-founder & CEO, Fem has also launched PRIZMA, a video engagement platform that powers smart syndication, video discovery and sustainable monetization. PRIZMA enables any website to add video content that drives audience engagement and enhances a brand’s value.
Publishers can embed the technology on any area of any page where they would like high quality videos to appear and PRIZMA instantly creates personalized, engaging video experiences for their viewers.
Partners in the PRIZMA video ecosystem include premium publishers, media brands and multi-channel networks.
Fem works with video content creators across a number of verticals, including business/finance, health and well-being, sports, lifestyle, entertainment, gaming and news.