The amount of the all-stock deal was $3.5m.
With the transaction, AdShare can now leverage Primo Media’s video advertising platform to further its global expansion as a preeminent YouTube and social media optimization company.
Led by CEO Jason Peterson, AdShare is a global social media monetization service for music, film, television, and sports rights-holders. Now joined by Primo Media, the company expects to increase client revenue, viewership and subscribers while maximizing artist visibility across multiple platforms.
Led by Seth Ingram, co-founder, Primo Media is a global media company that provides advertisers with access to a marketplace of US and Latin American Millennials. It operates VidaPrimo, a large Latin Music MCN with presence across YouTube and VidaPrimo.com with 60mm+ monthly views in the US and over 400mm across Latin America.
The VidaPrimo advertising platform leverages its massive reach of engaged Latin Millennials and connects them with brands through high quality in-stream videos opportunities in front of premium content. Additionally, it offers display, creative product integration and custom video/activation opportunities.