SmarterHQ, an Indianapolis-based retail marketing platform, raised $8m in funding.
The round was led by Simon Venture Group with participation from Battery Ventures and angel investors such as Scott Booth.
The company, which has raised a total of $20m in venture financing, intends to use the funds to accelerate growth and expand its predictive marketing platform.
Led by Michael Osborne, CEO and president, SmarterHQ is a multi-channel marketing platform that allows retailers to create personalized experiences for each and every shopper by tracking and measuring their engagement with their brand across channels. The SmarterHQ platform integrates with companies’ existing technologies.
Clients include retail brands, including Eddie Bauer, Finish Line and eBags, among many others.