RadiumOne, a San Francisco, CA-based marketing technology platform, secured $54m in equity and debt financing.
The round was led by Harmony Partners with participation from Industry Ventures and existing investors Adams Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit.
The company, which has now raised more than $87m in debt and equity, intends to use the funds to increase investment in Activate, its self-service and managed-service programmatic advertising platform; continue expanding its global reach into Asia-Pacific and Europe; and further develop its patented big data and software solutions that analyze consumer social sharing behaviors.
Led by Bill Lonergan, CEO, RadiumOne is a global programmatic marketing automation software platform that offers solutions that make big data actionable for digital marketers. The company uses programmatic advertising to connect brands to their next customers by incorporating its proprietary data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using these insights and data intelligence, marketers can activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens.
RadiumOne now serves over 1,000 customers across 12 countries, with clients in the travel, financial services, retail, telecom, automotive, and entertainment sectors.