Yieldify, a London, UK-based-based marketing tech startup, raised $11.5m in Series A funding.
The round was led by Google Ventures and SoftBank Capital.
The company intends to use the funds to continue to build out its predictive marketing technology and to expand its global presence, and reinforce existing teams in London, New York, Berlin and Sydney with new hires.
Launched under two years ago in London by entrepreneurial brothers, Jay and Meelan Radia, Yieldify provides a marketing technology platform that enables brands to lift on-site revenue by increasing conversion rates.The technology reacts to customers’ on-site behavior triggering a personalized campaign to reduce abandonment and increase conversions. The campaigns are generated to match a customer’s specific behaviour, not just their assigned segmentation.
The company has over 120 employees worldwide and now works with more than 1,000 global brands, including Marks and Spencer, French Connection, Steiner Sports and Monarch.