Soundtrack Your Brand, a Stockholm, Sweden-based service that allows retailers to manage in-store Spotify streams, raised $10.9m in Series B funding.
The round was led by Telia Sonera with participation from Creandum, Northzone Ventures, Play Networks, Wellington Partners and Spotify.
The company intends to use the funds to expand the business, develop new solutions, such as adding additional platform and content options, using data analytics to develop new offers and services, and integrating into business and retail management systems.
Led by Ola Sars, Founder and CEO, Soundtrack Your Brand provides a business-to-business music streaming solution which includes the Spotify Business ™ offering, enabling retailers to access music to build their brand. It combines content planning, marketing, and online and data management tools with a subscription to the Spotify Business ™ music streaming service and a catalog of over 30 million tracks.