Rabt, a New York, NY-based content personalization startup, completed a $325k seed funding round.
The round was led by Abhi Anuket, founder of the strategic investment company Magnivia Ventures and his partner Jan Vorstermans of Qunova, a Europe-based, early-stage venture capitalist. Several angel investors from the United States, Europe and China participated in this funding round including Jerry Wang, an executive member of LeTV, a video-on-demand platform in China.
The investment will be used to scale up the IT infrastructure, to launch new B2B features and to expand the team.
Led by Yiannis Broustas, CEO and Founder, Rabt tailors content experiences of digital consumers based on their preferences and viewing behavior. The company’s rabtPRO platform and algorithmic technology allows media companies, publishing companies and brand marketers to get higher user engagement, retention and activation metrics by personalizing their content for each individual user across all channels.
The company also has offices in Athens, Greece.