Olapic, a New York City-based visual marketing content engine that collects and curates consumer-generated photos and videos, raised $15 million in Series B funding.
The round was led by Felix Capital with participation from Unilever Ventures, Fung Capital, Longworth Venture Partners, Michael Lazerow, Fabrice Grinda and Jose Marin Investments.
The company intends to use the funds to further its global expansion across markets in Europe and Asia and develop new products.
Led by Pau Sabria, CEO and Luis Sanz, Olapic collects consumer photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to allow brands and retailers to increase marketing campaign performance lts engine is powered by Photorank™, a proprietary machine learning algorithm that predicts which photos will perform best across channels including e-commerce, advertising, social, direct and in-store.
It is now in use by more than 200 of the world’s most iconic and venerable brands including Calvin Klein, L’Oreal, Target and Unilever.
The company has more than 100 employees globally in New York City, Cordoba, Argentina, and London.