Local ID, a Los Angeles, CA-based local intelligence platform that provides multi-unit brands with data, tools and process to maximize their local marketing efforts, closed a $1.9m seed round of funding.
The round was led by Crosscut Ventures with participation from Technicolor, TenOneTen, Baroda Ventures, Double M Partners, Tallwave, Wavemaker Partners and Queens Bridge Venture Partners.
The company will use the funds to invest in product development, research and acquiring key talent.
Founded by Alex Nocifera, CEO, Local ID is a cloud-based platform that provides brands with visibility into each store’s trade area to centralize all local store marketing programs, institutionalize market-specific knowledge and systemize best practices across the enterprise. The platform integrates multiple data streams and then custom curates brand opportunities for every store in the system. The core pillars include: Store Profiles, People Profiles, Relevant Opportunities, and Marketing Activities.