Backers included Felix Capital, XAnge Private Equity, Union Square Ventures and Quadia.
The company will use the funds to support the development of its existing network and explore new fields of action.
Led by President Guilhem Chéron and CEO Marc-David Choukroun, La Ruche qui dit Oui links local farmers with consumers. Its online sales platform facilitates direct exchanges between local producers and a community of customers that meet regularly at pop-up markets, also known as Food Assemblies.
The company has more more than 60 employees distributed in 11 local offices in London, Paris, Lyon, Lille, Toulouse, Nantes, Bruxelles, Berlin, Turin, Madrid and Barcelona.