Beabloo, a Barcelona, Spain-based specialist in the combination of omnichannel digital marketing solutions and big data for retail environments, received a €10m investment.
The round was led by the SoftBank Group via a subsidiary of SoftBank Corp. (€8m) with participation from Baozun Commerce, Inc., an e-commerce solution provider of SoftBank Group, and an individual investor, who have contributed €1m, respectively. Upon the completion of the transaction, two seats on the Board will be filled by members from the SoftBank Group.
The company intends to use the funds to invest in technological R&D and expand its international business in the Asian market, especially in Japan, China, Indonesia and India.
Founded in 2008 and led by Jaume Portell Guarch, CEO, Beabloo provides an Omni-Channel Digital Marketing and Analytics solution for personalizing the shopping experience and improving the impact of marketing in physical spaces.
The company, which currently has 35 employees, counts more than 300 national clients, and is present in more than 20 countries.