Taboola, a New York, NY-based discovery platform, received a multi-million dollar strategic investment from Baidu Inc. (NASDAQ: BIDU), the Chinese language Internet search provider.
The amount of the transaction, which was a follow-on to the $117m Series E round of financing announced by Taboola this past February, was not disclosed.
Together, the two companies plan to bring discovery to the Chinese market.
Founded in 2007 and led by Adam Singolda, CEO, Taboola is a discovery platform that analyzes real-time signals (including collaborative filtering, geography, social media trends) to deliver personalized content recommendations. Its platform includes targeting capabilities for marketers, and content optimization tools for publishers that are provided free of charge. It currently serves over 200 billion recommendations to over 550 million unique visitors every month on sites including USA TODAY, Business Insider, NBC News, Chicago Tribune, and The Weather Channel.
The company has over $200 million in revenue in 2014.