The company intends to use the funds for geographic expansion, grow capabilities in key areas including digital marketing and CRM, augment professional services with product-based solutions and future strategic acquisitions.
Co-founded by Ross Freedman and Brad Schneider, Rightpoint is a hybrid digital agency and IT consultancy specializing in areas including employee engagement, customer experience, custom application development, cloud strategy, CRM and mobile.
Clients include marquee brands such as Aon, New Belgium Brewing, Exelon, Kellogg, and Jones Lang LaSalle.
The company also has offices in Detroit and Denver.
After the transaction closes, Kurt Holstein, a Stella Point Management Advisor and co-founder of Rosetta Marketing, will act as an advisor to the management team of Rightpoint and serve as non-executive chairman of its board.