NatureBox Inc., a San Carlos, CA-based food brand, raised $30m in Series C funding.
The round was led by Global Founders Capital with participation from new investors Neuberger Berman Private Equity Funds, Kensington Capital Holdings, Valley Oak Investment Partners, John Foraker, and Neil Tolaney and existing investors General Catalyst Partners, Canaan Partners, and Softbank Capital.
The company, which has now raised nearly $60m in total, intends to use the funds to bring its direct-to-consumer model to new categories, channels, and markets.
Launched in 2012 by Gautam Gupta and Ken Chen, NatureBox provides a subscription service that each month delivers nutritionist-approved snacks to members for $19.95. Members can customize their experience, choosing from over 100 NatureBox-branded snacks using ingredient, flavor, and dietary filters.
All NatureBox products are crafted with quality ingredients and are free of high fructose corn syrup, trans fats, artificial colors, artificial flavors, and artificial sweeteners.
The team also includes Ray Elias (Chief Marketing Officer) and Carrie Kalinowski (Chief Financial Officer).