Invisible Media, a New York-based real-time mobile data, predictive decisioning and marketing automation platform, received $1m in seed funding.
SMS Marketing Services, a data-driven, multi-channel marketing solutions company that is backed by private equity firm Kinderhook Industries made the investment. In conjunction with the funding, Dave Thornbury, CEO of SMS Marketing Services, will join Invisible Media’s board.
Led by Michael Della Penna, CEO, Shamim Naqvi, president/CTO; and Dmitry Kroshka, COO, Invisible Media provides a platform featuring:
– A mobile data cloud that aggregates customer and third-party data and integrates it with app activity and real-time signals captured from a device’s GPS, as well as from Wi-Fi and beacons;
– Real-time predictive decisioning with a patent-pending machine learning engine that processes data and device signals in real-time to infer user interests and future purchase intent;
– Marketing automation with integrated location-aware messaging support for SMS and Push notifications as well as mobile advertising retargeting; and
– Advanced analytics including audience, campaign and customer journey reporting for a picture of customers and their paths to purchase.