Granify, an Edmonton, Alberta, Canada-based automatic e-commerce revenue optimization platform, raised $7m in Series A funding.
The round was led by Valar Ventures, the global venture fund backed by Peter Thiel, with participation from existing investors iNovia Capital, Social Starts and angel investors.
The company intends to use the funds to accelerate growth.
Led by Jeff Lawrence, CEO, Granify has developed technology that automatically converts online shoppers by predicting, in real time, which shoppers aren’t going to purchase and providing contextual stimuli to help overcome the objection before the shopper leaves the website.
It has clients in 19 countries.