CloudTags, a developer of a data platform for the physical store, raised an additional $2m in funding.
Backers included IDEA Fund Partners, Alerion Ventures, Knoll Ventures and Hallett Capital.
The company intends to use the funds to launch a new service called In-Store Remarketing.
Led by James Yancey, CEO, CloudTags provides a data platform for the physical store for customer identification, predictive intelligence, and remarketing to increase sales. Powered by its smart tags, sensors, and devices, CloudTags allows shoppers to research products while in the store via mobile tablets, create lists, and opt-in via email at the end for consideration afterward.
The new In-Store Remarketing services enable personalized online communications via email and display after a store visit to increase sales and ROI.
The company currently works with numerous Fortune 1000 companies and is available in select retail stores in the U.S. and U.K. It is located in Atlanta, NY, London and Bangalore.