Bartendr, an Oakland, CA-based social drinking app providing the beverage industry with a look at consumer behavior data for millennials, raised an additional $1m in seed funding.
The round was led by members of the New York Angels with participation from Menlo Park-based Band of Angels, which led Bartendr’s $1.3m initial funding earlier this year.
The company intends to use the funds to continue to build its data platform.
Bartrends is a private social network for people to find and connect with friends and share what they are drinking, uploading photos, checking into bars, etc.. Through strategic photo-tagging on the backend, the company is analyzing user generated information and images to compile a catalog showing which brands people are drinking, their lifestyle, their age group, whether they drink at home or on premise to provide beverage brands with real-time consumer data. The data also shows correlations between products. Behavioral data will include locations, population segments, beverages, age and gender of users, behavioral factors, as well as correlation between lifestyle, events and consumption patterns.
The app is available for iOS and Android.