AutoGraph, a Seattle, WA-based developer of technology that provides consumers with private, personalized mobile experiences, closed $2.7m in funding.
Backers included previous investors Voyager Capital, along with members of the Alliance of Angels.
The company, which has raised $7.4m in total, intends to use the funds to to expand product offerings as well as new product and business development both in the U.S. and U.K.
Led by CEO Henry Lawson, AutoGraph provides patented technology is used to create personal interest profiles with online identities or autoGraphs. The technology, which works with apps and websites, provides consumers with information based solely on their personal preferences and proximity, while giving businesses more than 5,500 data dimensions relating to the individual consumer and validated by them.
The company serves several retailers, financial institutions and mobile carriers.