Folloze, a Palo Alto, CA-based prospect engagement platform for B2B sales and marketing, closed a $3.3m seed funding round.
The round was led by New Enterprise Associates, Cervin Ventures and TriplePoint Ventures with participation from angel investors.
The company intends to use the funds to further grow operations.
Launched in late 2013 by Etai Beck, David Brutman and Zvika Menachemi, Folloze allows sales and marketing teams to create and share visual “content boards”, engage prospects by giving a personalized buying experience and interacting with them at the moment of attention. Via tracking and measurement capabilities, sales teams can see when the prospect is engaging with the content and reach out to them via phone, chat or email in real-time. The solution integrates with platforms such as Salesforce.com, Box, Eloqua, Hubspot and MailChimp.
The company currently services dozens of enterprise level and Fortune 500 customers as well as small and mid-size companies including Digium, Vidyo, Endogastric Solutions, Versaic, Siklu and Butterfly Investments.
FinSMEs
08/04/2015