Vserv, a smart data platform for mobile marketing in India and South East Asia, receives an investment from Maverick Capital Ventures.
The amount of the deal was not disclosed. With this investment, Vserv has raised a total of US$18m to date, including its first round of US$3m from IDG Ventures India.
Co-founded in 2010 by Dippak Khurana and Ashay Padwal, Vserv provides a smart data platform for mobile marketing in India and SEA. Its AudiencePro™ leverages data from multiple sources such as offline and online marketers, telecom operators, mobile app developers and other third party sources, then creates user personas and triggers real time intent signals.
The company, which currently has a 200 person strong organization today with offices across India and South East Asia, serves over 500 clients across sectors like Consumer Goods, E-commerce, Retail, Telecom, Banking & Financial Services, Mobile Entertainment and Gaming.
FinSMEs
03/03/2015