The Loadown Raises Seed Funding

The Loadown, a New York, NY-based real-time revenue optimization platform for mobile apps, raised a seed funding round of undisclosed amount.

The round was led by IGA Works, Inc., a South Korean mobile business platform, and Pleasant Valley Fund, LLC.

The company intends to use the funds to expand its dynamic pricing services to offer advertising optimization.

Led by David Renard, CEO and co-founder, The Loadown provides a SaaS-based, real-time platform that allows app developers and marketers to optimize their apps’ download, in-app and subscription pricing in real-time. It enables them to continuously track their performance, monitor market shifts and actively respond to critical changes (e.g.: sales slowdown, change in user behavior, competitor price change, or changes in search visibility) by dynamically adjusting their pricing.
Clients include Random House, Disruptive, Silver Apps, among others.

FinSMEs

23/03/2015

Join the discussion