Nielsen (NYSE: NLSN) has acquired eXelate, a NY-based data solutions provider that facilitates the buying and selling of advertising across programmatic platforms.
The financial terms of the deal were not disclosed.
With the acquisition, Nielsen clients gain the ability to activate in real-time Nielsen audience insights as well as eXelate’s aggregated consumer segments from over 200 data providers.
Led by Mark Zagorski, CEO, eXelate aggregates and distributes third-party online data, composed of demographic, interest, and intent data from over 200 online and offline data providers.
The company has been backed by NewSpring Capital, Carmel Ventures, Menlo Ventures and Trident Capital.
FinSMEs
06/03/2015
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