NetBase, a Mountain View, CA-based enterprise-scale social media analytics company, completed a $24m Series E financing.
The round was led by new investor Spring Lake Equity Partners with participation from existing investors Thomvest Ventures, Altos Ventures, and WestSummit Capital.
The company intends to use the funds to accelerate its market position within the core listening and analytics space, continue developing its innovation roadmap, support alliances and drive global expansion.
Led by Peter Caswell, chief executive officer, NetBase provides a social analytics platform that global companies use to run brands, build businesses, and connect with consumers. The platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation.
NetBase partners with American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart, and YUM! Brands.