M.Gemi, a Boston, MA and Florence, Italy-based new brand of Italian handcrafted footwear, has raised approximately $14m in seed and Series A funding.
The round was led by General Catalyst with participation from Forerunner Ventures and Breakaway Ventures.
Launched today by Rue La La founder Ben Fischman, who spent about a year in Italy establishing the supply chain, and Chief Merchant Officer Maria Gangemi, M.Gemi combines luxury craftsmanship, Italian style and online accessibility with products sold directly to consumers through its website.
M.Gemi shoes, designed and produced in specialty factories in Italy, leverage classic elements like polished saffiano leathers and hand stitching. They are limited editions and every Monday a new collection is released on mgemi.com.