Dash Hudson, a Halifax, Canada-based platform that connects brands with creators to build shoppable Instagram photos, closed a $1m seed round of funding.
The round included participation from GoInstant cofounders Jevon MacDonald and Gavin Uhma, and institutional seed investor Innovacorp.
The company, which is also in negotiations on a second close, had previously raised a $400k round of angel financing in June 2014 led by former Groupon CTO Paul Gauthier, and DHX Media cofounder and Academy Award winning producer Charles Bishop.
Co-founded in 2014 by CEO Thomas Rankin and Tomek Niewiarowski, Dash Hudson enables creative professionals to build shoppable lifestyle images that can be shared directly to their audiences on Instagram. Brand fans that engage with those photos can then shop the featured items instantly. Creators are allowed to upload a photo to the Dash Hudson app, tag the brands whose products they are experiencing, and share the image to their Instagram feed. When a follower who has registered for Dash Hudson likes this photo they are delivered directly from Instagram to the shoppable products in Dash Hudson, where they can check out with Apple Pay or traditional payment methods.