Augure Raises $16M

logoAugure, a Paris, France-based provider of influencer engagement software, raised $16m in funding.

Backers included existing investors Serena Capital, Ventech, OTC Agregator, and Amundi private equity funds, and new investors Seventure Partners and Bpifrance.

The company intends to use the funds to expand internationally opening its first US offices in 2015, aiming at tripling its current sales volume (Annual Sales: $10M) by 2018 and increasing the number of employees up to 200 people worldwide, and intensify its R&D program with INRIA, a French research laboratory, to apply machine learning and data science techniques to allow brands better plan, execute and measure the ROI within their Influencer programs.

Led by Michael Jaïs, CEO and founder, Augure provides a marketing platform to more than 1,500 brands in 30 different countries to create word of mouth strategies.



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