Taboola, a New York City-based content discovery platform, completed a $117m Series E funding.
The round was led by Fidelity Management and Research Company, with participation from existing investors Marker LLC and Steadfast Capital, as well as new strategic investors Advance Publications (parent of Condé Nast and Advance Digital), Comcast Ventures, Mr. Carlo De Benedetti (chairman of the Gruppo Editoriale L’Espresso), Groupe Arnault (the controlling shareholder of LVMH), Yahoo! JAPAN, and others.
The company, which has raised $157m to date, intends to use the funds to continue its growth in the discovery market, focusing on technological innovations, expanding globally, and full-page personalization.
Led by Adam Singolda, founder and CEO, Taboola provides a discovery platform for publishers, marketers, and agencies to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. It serves over 200 billion recommendations to over 550 million unique visitors every month on such publisher sites as USA TODAY, NBC News, Business Insider, Chicago Tribune, FOX Sports, and The Weather Channel.
The company also has offices in Tel Aviv, Pasadena, London, and Bangkok.