Skimlinks, a content monetization platform for digital publishers, received $16m in Series C funding.
The round was led by Frog Capital with participation from return investors Bertelsmann Digital Media Investments, Greycroft, Sussex Place Ventures and Silicon Valley Bank.
The company, which has raised a total of $24m, will use the capital to enhance its platform.
Founded in 2007 by Alicia Navarro, CEO, Skimlinks creates native monetization solutions for publishers like Time Inc, Gawker Media, Condé Nast, Hearst Digital and The Huffington Post, rewarding them for any e-commerce they drive by automatically turning product links and references (product galleries, reviews, features, gift guides, wish lists, and deal news) into trackable affiliate links. Integrated with more than 20,000 merchants, Skimlinks processes 300 million clicks a month on over 1.5 million sites around the web.
The company has a team of more than 80 with offices in London, San Francisco and New York.