Shopa, a London, UK-based social commerce startup, raised $11m in Series A funding.
The company intends to use the funds to roll out its social shopping technology into China and India after launching in the UK and US.
Led by Peter Janes, Founder and CEO, Shopa operates a social shopping platform where customers can discover, share and buy products. Its patented social tracking technology allows retailers to track and analyze all of the social interactions taking place around their products across any platform and any device in real time.
The platform is currently available on desktop and iOS application via the App Store.