PlayFab, Inc., a Seattle, WA-based backend platform for live games, raised $7.4m in Series A funding.
The round was led by Benchmark, with participation from Madrona Venture Group, as well as existing investors Startup Capital Ventures; Barney Harford, CEO of Orbitz; and Jason Kapalka, co-founder of PopCap Games. In conjunction with the funding, general partner Mitch Lasky will be joining PlayFab’s board.
The company, which has raised $9.9m to date, intends to use the funds to accelerate growth and expand its team of backend engineers.
Led by CEO and co-founder James Gwertzman, PlayFab provides a manager that allows developers, product managers, marketers, customer service representatives, and other team members to operate their mobile, PC, and console live games post-launch with a single tool.
Since the company’s platform was officially launched six months ago, more than 1,800 game titles have been registered, with 160 in active development.