Nexstar Broadcasting Acquires Yashi for $33M

Media company Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) acquired Yashi, Inc., a Toms River, NJ-based online video demand side platform with location-focused technology, for $33.0m.

The acquisition aims to broaden and diversify Nexstar’s digital media portfolio with businesses that are complementary to its focus on providing multi-platform marketing solutions for local and national advertisers.

Led by Jay Gould, CEO, Yashi has developed location-based targeting and programmatic digital technology and services for the online video advertising industry. Its proprietary platform delivers a digital advertising solution that integrates geographic, demographic, and other data-driven targeting tools with real-time-bidding, allowing advertisers to plan, buy, measure, and optimize their ad campaigns in real time.

Nexstar owns, operates, programs or provides sales and other services to 105 television stations and 34 related digital multicast signals reaching 56 markets or approximately 15.6% of all U.S. television households. Its portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, and LATV.



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