MyOptique Group is already present in Germany through www.de.sunglassesshop.com (sunglasses), www.lenson.com/de (contact lenses) and www.glassesdirect.com (prescription eyewear). The Netzoptiker acquisition will enable the company to provide a highly localized and improved experience for German customers, particularly for the prescription glasses category.
Founded in 2004 and led by CEO Kevin Cornils, Glasses Direct provides customers with a home trial, enabling them to try up to four frames completely for free at home, has introduced a virtual mirror and invested in an in house laboratory.
Gross retail sales for the group for the year ended April 2014 were €42m.
Netzoptiker was founded in 2008 by optician Dirk Meier, who will continue to work with MyOptique as a consultant to help manage the integration. On March, 2010, it had raised €1.3m from Crédit Agricole Private Equity and Rocket Internet (read here).