MyOptique Group Acquires German Eye Wear Netzoptiker

MyOptique Group, the UK-based company behind Glasses Direct, acquired German eye wear Netzoptiker as part of its expansion into Germany.

MyOptique Group is already present in Germany through (sunglasses), (contact lenses) and (prescription eyewear). The Netzoptiker acquisition will enable the company to provide a highly localized and improved experience for German customers, particularly for the prescription glasses category.

Founded in 2004 and led by CEO Kevin Cornils, Glasses Direct provides customers with a home trial, enabling them to try up to four frames completely for free at home, has introduced a virtual mirror and invested in an in house laboratory.
Gross retail sales for the group for the year ended April 2014 were €42m.

Netzoptiker was founded in 2008 by optician Dirk Meier, who will continue to work with MyOptique as a consultant to help manage the integration. On March, 2010, it had raised €1.3m from Crédit Agricole Private Equity and Rocket Internet (read here).



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