Mack Weldon, a New York City-based menswear brand, raised $4m in Series A funding.
Backers included RiverPark Ventures, Bridge Investments and Lyrical Partners. In conjunction with the funding, Howard Socol joined Mack Weldon’s board of directors.
The company intends to use the funds to further product innovation, scale marketing, optimize its e-commerce and mobile platforms and grow brand awareness through third party partnerships and collaborations.
Launched in 2012 by Brian Berger and Michael Isaacman, Mack Weldon is an ecommerce-based menswear brand that aims to fuse “old school quality with modern day technology“. Its collections of underwear, socks and t-shirts are designed to combine Pima cotton and Lenzing Modal, with X-STATIC XT2 Silver and Lycra.
In addition to the funding, Howard Socol will join Mack Weldon’s Board of Directors providing expertise on the brands product and distribution strategy.