InMoji, Inc., a Boston, MA and San Francisco, CA-based platform that connects consumers with their favorite brands, secured $1m in seed funding.
The round was led by David Chang with participation from Paypal’s StartTank in Boston, Atlas Venture and other undisclosed investors.
Founded in May 2014 by Michael Africk and Perry Tell, InMoji enables brands to connect with consumers by organically integrating branded content into messaging conversations. It allows consumers to opt-in to branded experiences and share them with their networks in this way deepening brand loyalty and capturing critical sentiment insights into consumer behavior and trends. With Inmoji, consumers can send music and movie clips, coffee, gifts or location information. It integrates with almost any messaging app including social networking, dating and gaming in order to seek to open up new revenue streams for messaging platforms and app developers.
The company, which has already partnered with consumer, entertainment and retail brands like Walmart, DraftKings, Drizly and Sol Republic and messaging platforms including TextPlus, launched its software offerings for both iOS and Android earlier in 2015.