Brainbees Solutions Pvt Ltd, an India-based owner of FirstCry.com, a baby and kids’ ecommerce site, raised $26m in Series D funding.
The round was led by Valiant Capital with participation from existing backers IDG Ventures India, Vertex and SAIF Partners.
The company plans to use the funds to focus on expanding across all channels (online, mobile and offline), as well investing in the growth of its private label business, BabyHug.
Launched in late 2010 by Supam Maheshwari and Amitava Saha, Brainbees owns the FirstCry.com brand, which now has over 100 branded franchisee stores across 85 cities in the country and distribution partnerships with over 5,000 hospitals reaching over a million new parents across the country every year. Its product catalogue includes a wide range of consumables such as diapers and toiletries, accessories such as strollers, apparel and footwear as well as books and toys for children up to the age of 15 years.