The amount of the transaction was not disclosed.
The company plans to accelerate adoption of its technology across multiple industries including business intelligence, media, sports and beyond.
Led by CEO Robbie Allen, Automated Insights provides Wordsmith a natural language generation (NLG) technology platform that automatically transforms raw data into narratives as a human writer. The platform already created over a billion articles and reports for its customers in 2014, which include The Associated Press, Yahoo! and Comcast.
Following the transaction, the company will remain headquartered in Durham where it will be a subsidiary of Vista-owned STATS, which is a leader in sports technology, data and content.
AI had raised $5.5m in Series B funding in 2014 from investors like Samsung, AP, and Steve Case (read here).