Vidyard, a Kitchener, ON, Canada-based provider of video marketing and sales enablement solutions, raised $18m in Series B funding.
The round was led by Bessemer Venture Partners with participation from existing investors iNovia Capital, OMERS Ventures, Salesforce Ventures and SoftTech VC. In addition, Byron Deeter, Partner at Bessemer Venture Partners, will join Vidyard’s Board of Directors.
The company intends to use the funds to accelerate adoption of its technology and to expand its product offerings for marketing and sales.
Led by Michael Litt, Co-Founder and CEO, Vidyard provides a platform that allows customers to add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.
The company recently launched two new products: Vidyard Video Hubs, which enables marketers to create custom-branded video channels on their own corporate websites, and Vidyard Studio, which allows marketing and sales teams to create, share and track engagement in custom videos.
Vidyard integrates with key marketing automation and CRM tools including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.
Customers included Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink — an IBM company, Honeywell, Intralinks, Square and Taulia.