Tradesy, a Santa Monica, CA-based a platform for buying and selling clothing, shoes and accessories online, raised $30m in funding.
The round, which valued Tradesy around $100m, was led by Kleiner Perkins Caufield Byers, with participation from Richard Branson and Rincon Venture Partners.
The company intends to use the funds to hire new people and increase its marketing efforts.
Led by CEO Tracy DiNunzio, Tradesy is a peer-to-peer marketplace for fashion. The company’s marketplace technology platform leverages curation and personalization algorithms to connect sellers to like-minded buyers, and provides packaging materials, recommends pricing, and handles returns.