SiteSpect, Inc., a Boston, MA-based A/B and multivariate testing provider, received a $13m in a minority financing.
NewSpring Growth Capital made the investment. In conjunction with the funding, Glenn Rieger, NewSpring General Partner, joined SiteSpect’s Board of Directors.
The company intends to use the funds to continue to expand adoption.
Led by CEO and Founder, Eric J. Hansen, SiteSpect provides SaaS-based optimization technology that enables marketers, product managers and developers to test and optimize the entire digital user experience.
The company’s offerings include A/B testing, multivariate testing, targeting and personalization, mobile optimization and site speed solutions.