Red Ventures Receives $250M Investment from Silver Lake Partners

redventuresRed Ventures, a Indian Land, SC-based marketing technology and services company, received a $250m strategic investment from Silver Lake Partners.

Silver Lake joined General Atlantic, a global growth investor, as a minority shareholder in Red Ventures. In conjunction with the investment, Greg Mondre, Managing Partner at Silver Lake, will join Red Ventures’ board of directors.

The company intends to use the funds to expand operations.

Founded in 2000 by Ric Elias, CEO, Red Ventures uses advanced data analytics, marketing and sales technology to optimize customer acquisition and lifetime value for a number of premier brands across a variety of dynamic industries, including consumer home video, telecom, insurance, energy, financial services and software. Clients include DIRECTV, MetLife and Verizon.
The company employs more than 2,000 people.

FinSMEs

08/01/2015

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