reach | influence, a Royal Oak, MI-based retail analytics company, raised $5m in funding.
The round was led by Rich Helppie’s Vineyard Capital Group with participation from Detroit Venture Partners (DVP).
The company intends to use the funds to continue to grow the client base and reinforce the offerings.
Led by CEO Eric Green, reach | influence is a retail analytics company focused on improving the shopper experience with the goal of leveraging shopper data for independent retailers, wholesalers and CPGs to increase sales through a combination of marketing and merchandising programs.
Its flagship products, reach | engage and reach | offers, provide shopper facing marketing tools for independent grocery stores in 33 states.