Purple WiFi, an Ashton Under Lyne, UK-based social login and location analytics platform, closed $5m funding round.
The round was led by Sir Terry Leahy, Bill Currie, Iain MacDonald and Bob Willett from the William Currie Group with participation from Juno Capital, Jonathan Hammond, Steve Ashton, Sir Nigel Rudd and three senior Ernst and Young partners.
Led by Gavin Wheeldon, CEO, Purple WiFi allows users to gain free access to a public WiFi network through their existing social media accounts or a short form. The user gets access to WiFi, while the benefit to the business hosting the service (such as a restaurant, hotel, shop, museum, sports stadium or shopping mall) is that they are rewarded with valuable analytic insights into the profiles and movements of their customers and a built-in marketing platform.
Purple WiFi’s social media authentication covers an extensive number of global social networks, including Facebook, Twitter, Google, Instagram, Weibo and VKontakte. The login journey and analytics platform are localised into 18 languages. Technology partnerships have been established with Cisco, Cisco Meraki, BT, Telstra, Vodafone, and others.
The service is present across 88 countries with an active reseller base of over 300 in 60 countries.