Elsevier, a provider of scientific, technical and medical information products and services, acquired Newsflo, a London, UK-based provider of a tool for researchers and academic institutions to measure the impact of their work by tracking and analyzing media coverage of their publications and findings.
The amount of the acquisition, effective immediately, was not disclosed.
Founded in 2012 by Ben Kaube, Newsflo currently tracks over 55,000 English-speaking global media sources and has the technology and network to expand to non-English language media.
Its media monitoring capability will be integrated in the profiles of researchers using the Mendeley platform, providing individually customized evidence of societal impact of their research through media mentions. Through the ongoing integration of Mendeley with Elsevier’s existing platforms, Newsflo’s media monitoring feature will become an integrated part of the workflow of researchers publishing with Elsevier, along with tools such as the Article Recommender.
Newsflo will join Elsevier’s new technology center in London.