Araxid Prime Inc., a McLean, Virginia-based personal data company, closed a $12.5m Series A funding.
The round was co-led by Bessemer Venture Partners and Columbia Capital. In conjunction with the funding, Kent Bennett of BVP and Arun Gupta of Columbia Capital joined Araxid’s board.
The company intends to use the funds to extend technology that is currently being used in the healthcare and the public sector, and apply it to other industries such as retail, telecom and financial services.
Led by Mark LaRow, CEO, Araxid Prime provides a SaaS-based platform for resolving linking, and privatizing disparate identities stored in one or more databases – whether customers, partners or employees. It can be implemented as a standalone solution or it can be plugged into existing, on-premises Master Data Management (MDM) solutions.