VideoAmp, a Santa Monica, CA-based video advertising startup, raised $2.2m in funding.
Backers included Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital.
Co-founded by CEO Ross McCray, VideoAmp is an advertising company that unifies video advertising across all channels, providing brands and advertisers with a single platform to buy, optimize and measure video ads across television, mobile and desktop.
The platform offers:
a platform to give advertisers complete optimization levers for any metric needed, enabling audience and viewability guarantees
access to private & public inventory across desktop, mobile, tablet and television
Real-time reporting, updating every three seconds
customers can build custom solutions via API on top of the VideoAmp infrastructure.