Insikt, a San Francisco, CA-based white label loan origination and investing platform, raised $16m in Series B funding.
The round was led by Revolution Ventures with participation from Firstmark Capital, Serengeti Asset Management, Peterson Ventures, Jefferies and Atalaya Capital Management. Angel investors in the company Phil Purcell, Mark Troughton, Tom Villante, Pete Briger, Dan Carroll, Jason Fish, and Matt Coffin.
Founded in 2012 by James Gutierrez, Insikt is a white label loan origination and investing platform that enables any brand to lend to its customers and any accredited investor to invest in consumer loan portfolios. The company’s cloud-based tool, Lendify™, allows retail stores, online brands, or banks to make loans or provide purchase financing to its customers in its own brand name without any prior lending expertise, upfront investment, or balance sheet capital.