Eloquii, a New York, NY-based e-commerce apparel site designed for fashion-loving women sizes 14-24, raised approximately $6m in a Series A round of funding.
The round was led by Greycroft Partners with participation from Daher Capital, Bassett Investment Group, Fabrice Grinda, Jose Marin,Western Technology Investment, Ben Sun, and Female Founders Fund. In conjunction with the funding, Ellie Wheeler from Greycroft Partners and Anu Duggal from Female Founders Fund will join ELOQUII’s current Board of Directors.
The company intends to use the funds to expand its offerings and marketing efforts.
Led by founder John Auerbach and CEO Mariah Chase, Eloquii is a plus-size (14-24) fashion brand. Launched in 2011 as The Limited, then closed in early 2013 as a result of corporate restructuring, it re-launched on February 20, 2014. The company is based in New York and Columbus, OH, and ships to US and Canada.