VigLink, a San Francisco, CA-based platform on which site-to-site clicks are priced bought, and sold, raised an additional $2m in Series C funding.
It added to the $18m first tranche of the Series C funding round announced in June 2014 (read here).
Backers included VC firms Foundry Group and Costanoa Venture Capital. In conjunction with the funding, Seth Levine, Managing Director at Foundry Group will join VigLink’s Board of Directors.
In connection with the funding, VigLink acquired LinkSmart, whose publisher network has over a billion page views per month and includes top editorial sites such as BuddyTV and Purch.
Founded in 2009 and led by CEO Oliver Roup, VigLink monetizes content for over 300,000 sites working with more than 40,000 merchants processing more more than 10 billion pageviews and over five hundred million clicks each month.